This men’s collection was created from the dedication to Gianni’s barbering heritage. "I decided I wanted to use non models and guys from the street who had an interesting outlook” Searching for over 2 months, his international posse includes an interior designer student, a publisher, a poet, a traveller and a professional musician. "I wanted this to be about young, strong up and coming people." It's all about cutting hair rather than dressing it. The idea for the shoot was to remove areas of hair in order to create different textures.