mystory text

My passion for cutting hair began when I was 10 years old, and since then I have been lucky enough to have gained great experience as a hair cutter in the 3 different genres of Salon, Fashion and Education.

PHOTO BY STOYANOV & JONES

1990

BUILDING A CLIENTELE

Gianni Scumaci is a third generation hairdresser who grew up above the family barbershop in Lincoln.

1991

FIRST UK HAIR SEMINAR

He was cutting hair by the age of 10 and by 14 had toured the UK performing hair seminars on stage.

1995

ACCEPTED INTO VIDAL SASSOON

He is accepted in the prestigious House of Vidal Sassoon in London. Gianni becomes the youngest Creative Director in the company’s history.

1999

SASSOON’S YOUNGEST CREATIVE DIRECTOR

He is responsible for the creative direction in salons and heads up the internal Sassoon Staff Training Academy. Gianni is influential in the cutting and styling of the Vidal Sassoon international campaigns.

2000

THE FANNI

In 2000, Gianni created ‘The Fanni’, a haircut that had a global impact on the fashion world and dictated the look for many fashion houses. Gucci, Jil Sander and Gap utilised the new look for their shows and advertising campaigns. The haircut became a question point in the board game Trivial Pursuit.

2001

ACADEMY AWARDS

In 2001, Gianni is invited to work at the Academy Awards in Los Angeles to cut the hair for several Oscar nominees. There he stays with Vidal Sassoon for the first time.

2003

FIRST COLLABORATION WITH i-D MAGAZINE

He is the first haircutter in i-D magazine’s history to be recognised with an un-commissioned feature photographic editorial, which celebrated his unique talent for hair cutting and street casting.

2004

INNOVATIVE VISION

His innovative vision takes the art form of cutting hair to a new level outside the hairdressing industry as he begins to collaborate within fashion. This led to his haircuts being featured on magazine covers, in advertising campaigns and creative editorials.

2005

FIRST BRITISH VOGUE COVER

He is commissioned to create a haircut for a Vogue cover shoot with Vogue Fashion Director Kate Phelan, photographer Tim Walker and model Stella Tennant.

2006

FIRST GLOBAL CAMPAIGN WITH JUICY COUTURE

Gianni creates the haircuts and builds wigs for his first global advertising campaign with Juicy Couture, which is launched on giant billboards in New York City's Times Square.

2007

TIM WALKER

On set in the Hollywood Hills with photographer Tim Walker and set designer Simon Costin. He travels extensively through out the world continuing to collaborate in fashion.

2008

PATRICK DEMARCHELIER

On set in Quarzazate Morocco for his first shoot with Patrick Demarchelier.

2009

DAVID BAILEY

In 2009, Gianni is introduced to the iconic photographer David Bailey by Vogue. He has since been responsible for the haircuts and grooming on many of Bailey’s portraits and campaigns.

2010

SIGNED AS INTERNATIONAL VISION DIRECTOR

JOICO Laboratories, a division of Shiseido, appoints him as the International Vision Director for the beauty giant's prestigious hair care brand.

2012

FIRST BOOK

He publishes his first book showcasing his ideas and unique vision for art direction and hair.

2013

GS EDUCATION LAUNCHED

GS Education is formed and Gianni creates his inspired global Salon i-Deas concept for the hair care brand JOICO, inspiring and developing thousands of hairdressers across the world.

2014

PUBLIC SPEAKING

He is invited to share symposiums with Bella Freud and Amanda Harlech and is regularly booked internationally for his public speaking on ‘The hidden intelligence of a hairdresser’.

2015

COLLABORATES WITH APPLE

Apple invites him to be a guest speaker and share his work and creative process within their theatres across their stores.